diff --git a/app/boxes.py b/app/boxes.py
index f258934..ce0c7a9 100644
--- a/app/boxes.py
+++ b/app/boxes.py
@@ -1,4 +1,5 @@
 """Actions related to the AP inbox/outbox."""
+import datetime
 import uuid
 from collections import defaultdict
 from dataclasses import dataclass
@@ -42,6 +43,7 @@ from app.utils.datetime import as_utc
 from app.utils.datetime import now
 from app.utils.datetime import parse_isoformat
 from app.utils.text import slugify
+from app.utils.facepile import WebmentionReply
 
 AnyboxObject = models.InboxObject | models.OutboxObject
 
@@ -2581,11 +2583,21 @@ async def fetch_actor_collection(db_session: AsyncSession, url: str) -> list[Act
 
 @dataclass
 class ReplyTreeNode:
-    ap_object: AnyboxObject
+    ap_object: AnyboxObject | None
+    wm_reply: WebmentionReply | None
     children: list["ReplyTreeNode"]
     is_requested: bool = False
     is_root: bool = False
 
+    @property
+    def published_at(self) -> datetime.datetime:
+        if self.ap_object:
+            return self.ap_object.ap_published_at
+        elif self.wm_reply:
+            return self.wm_reply.published_at
+        else:
+            raise ValueError(f"Should never happen: {self}")
+
 
 async def get_replies_tree(
     db_session: AsyncSession,
@@ -2659,6 +2671,7 @@ async def get_replies_tree(
         for child in index.get(node.ap_object.ap_id, []):  # type: ignore
             child_node = ReplyTreeNode(
                 ap_object=child,
+                wm_reply=None,
                 is_requested=child.ap_id == requested_object.ap_id,  # type: ignore
                 children=[],
             )
@@ -2667,7 +2680,7 @@ async def get_replies_tree(
 
         return sorted(
             children,
-            key=lambda node: node.ap_object.ap_published_at,  # type: ignore
+            key=lambda node: node.published_at,
         )
 
     if None in nodes_by_in_reply_to:
@@ -2680,6 +2693,7 @@ async def get_replies_tree(
 
     root_node = ReplyTreeNode(
         ap_object=root_ap_object,
+        wm_reply=None,
         is_root=True,
         is_requested=root_ap_object.ap_id == requested_object.ap_id,
         children=[],
diff --git a/app/main.py b/app/main.py
index 814c650..6e26891 100644
--- a/app/main.py
+++ b/app/main.py
@@ -75,6 +75,7 @@ from app.utils import pagination
 from app.utils.emoji import EMOJIS_BY_NAME
 from app.utils.facepile import Face
 from app.utils.facepile import merge_faces
+from app.utils.facepile import WebmentionReply
 from app.utils.highlight import HIGHLIGHT_CSS_HASH
 from app.utils.url import check_url
 from app.webfinger import get_remote_follow_template
@@ -784,7 +785,7 @@ async def outbox_by_public_id(
         request,
         "object.html",
         {
-            "replies_tree": replies_tree,
+            "replies_tree": _merge_replies(replies_tree, webmentions),
             "outbox_object": maybe_object,
             "likes": _merge_faces_from_inbox_object_and_webmentions(
                 likes,
@@ -811,6 +812,7 @@ def _filter_webmentions(
         not in [
             models.WebmentionType.LIKE,
             models.WebmentionType.REPOST,
+            models.WebmentionType.REPLY,
         ]
     ]
 
@@ -832,6 +834,30 @@ def _merge_faces_from_inbox_object_and_webmentions(
     )
 
 
+def _merge_replies(
+    reply_tree_node: boxes.ReplyTreeNode,
+    webmentions: list[models.Webmention],
+) -> None:
+    webmention_replies = []
+    for wm in [
+        wm for wm in webmentions
+        if wm.webmention_type == models.WebmentionType.REPLY
+    ]:
+        if rep := WebmentionReply.from_webmention(wm):
+            webmention_replies.append(boxes.ReplyTreeNode(
+                ap_object=None,
+                wm_reply=rep,
+                is_requested=False,
+                children=[],
+            ))
+
+    reply_tree_node.children = sorted(
+        reply_tree_node.children + webmention_replies,
+        key=lambda node: node.published_at,
+    )
+    return reply_tree_node
+
+
 @app.get("/articles/{short_id}/{slug}")
 async def article_by_slug(
     short_id: str,
@@ -865,7 +891,7 @@ async def article_by_slug(
         request,
         "object.html",
         {
-            "replies_tree": replies_tree,
+            "replies_tree": _merge_replies(replies_tree, webmentions),
             "outbox_object": maybe_object,
             "likes": _merge_faces_from_inbox_object_and_webmentions(
                 likes,
diff --git a/app/templates/object.html b/app/templates/object.html
index b6cfa28..12e2ff5 100644
--- a/app/templates/object.html
+++ b/app/templates/object.html
@@ -33,7 +33,11 @@
 {% if replies_tree_node.is_requested %}
 {{ utils.display_object(replies_tree_node.ap_object, likes=likes, shares=shares, webmentions=webmentions, expanded=not replies_tree_node.is_root, is_object_page=True) }}
 {% else %}
-    {{ utils.display_object(replies_tree_node.ap_object) }}
+    {% if replies_tree_node.wm_reply %}
+        {{ utils.display_webmention_reply(replies_tree_node.wm_reply) }}
+    {% else %}
+        {{ utils.display_object(replies_tree_node.ap_object) }}
+    {% endif %}
 {% endif %}
 
 {% for child in replies_tree_node.children %}
diff --git a/app/templates/utils.html b/app/templates/utils.html
index 55621a2..bfe3c3a 100644
--- a/app/templates/utils.html
+++ b/app/templates/utils.html
@@ -441,6 +441,12 @@
 {% endblock %}
 {% endmacro %}
 
+{% macro display_webmention_reply(wm_reply) %}
+{% block display_webmention_reply scoped %}
+{{ wm_reply }}
+{% endblock %}
+{% endmacro %}
+
 {% macro display_object(object, likes=[], shares=[], webmentions=[], expanded=False, actors_metadata={}, is_object_page=False) %}
 {% block display_object scoped %}
 {% set is_article_mode = object.is_from_outbox and object.ap_type == "Article" and is_object_page %}
diff --git a/app/utils/facepile.py b/app/utils/facepile.py
index 238b9bf..5aa56a6 100644
--- a/app/utils/facepile.py
+++ b/app/utils/facepile.py
@@ -1,5 +1,6 @@
 import datetime
 from dataclasses import dataclass
+from typing import Any
 from typing import Optional
 
 from loguru import logger
@@ -7,7 +8,9 @@ from loguru import logger
 from app import media
 from app.models import InboxObject
 from app.models import Webmention
+from app.models import WebmentionType
 from app.utils.url import make_abs
+from app.utils.datetime import parse_isoformat
 
 
 @dataclass
@@ -36,7 +39,9 @@ class Face:
                 try:
                     return cls(
                         ap_actor_id=None,
-                        url=webmention.source,
+                        url=(
+                            item["properties"]["url"][0] if item["properties"].get("url") else webmention.source
+                        ),
                         name=item["properties"]["name"][0],
                         picture_url=media.resized_media_url(
                             make_abs(
@@ -81,3 +86,66 @@ def merge_faces(faces: list[Face]) -> list[Face]:
         key=lambda f: f.created_at,
         reverse=True,
     )[:10]
+
+
+def _parse_face(webmention: Webmention, items: list[dict[str, Any]]) -> Face | None:
+    for item in items:
+        if item["type"][0] == "h-card":
+            try:
+                return Face(
+                    ap_actor_id=None,
+                    url=(
+                        items["properties"]["url"][0] if item["properties"].get("url") else webmention.source
+                    ),
+                    name=item["properties"]["name"][0],
+                    picture_url=media.resized_media_url(
+                        make_abs(
+                            item["properties"]["photo"][0], webmention.source
+                        ),  # type: ignore
+                        50,
+                    ),
+                    created_at=webmention.created_at,  # type: ignore
+                )
+            except Exception:
+                logger.exception(
+                    f"Failed to build Face for webmention id={webmention.id}"
+                )
+                break
+
+
+@dataclass
+class WebmentionReply:
+    face: Face
+    content: str
+    url: str
+    published_at: datetime.datetime
+
+    @classmethod
+    def from_webmention(cls, webmention: Webmention) -> "WebmentionReply":
+        if webmention.webmention_type != WebmentionType.REPLY:
+            raise ValueError(f"Unexpected webmention {webmention.id}")
+
+        items = webmention.source_microformats.get("items", [])  # type: ignore
+        for item in items:
+            if item["type"][0] == "h-entry":
+                try:
+                    face = _parse_face(webmention, item["properties"].get("author", []))
+                    if not face:
+                        logger.info(
+                            "Failed to build WebmentionReply/Face for "
+                            f"webmention id={webmention.id}"
+                        )
+                        break
+                    return cls(
+                        face=face,
+                        content=item["properties"]["content"][0]["html"],
+                        url=item["properties"]["url"][0],
+                        published_at=parse_isoformat(
+                            item["properties"]["published"][0]
+                        ).replace(tzinfo=None),
+                    )
+                except Exception:
+                    logger.exception(
+                        f"Failed to build Face for webmention id={webmention.id}"
+                    )
+                    break