diff --git a/app/boxes.py b/app/boxes.py
index ce0c7a9..6667545 100644
--- a/app/boxes.py
+++ b/app/boxes.py
@@ -42,8 +42,8 @@ from app.utils import webmentions
 from app.utils.datetime import as_utc
 from app.utils.datetime import now
 from app.utils.datetime import parse_isoformat
-from app.utils.text import slugify
 from app.utils.facepile import WebmentionReply
+from app.utils.text import slugify
 
 AnyboxObject = models.InboxObject | models.OutboxObject
 
@@ -2592,7 +2592,7 @@ class ReplyTreeNode:
     @property
     def published_at(self) -> datetime.datetime:
         if self.ap_object:
-            return self.ap_object.ap_published_at
+            return self.ap_object.ap_published_at  # type: ignore
         elif self.wm_reply:
             return self.wm_reply.published_at
         else:
diff --git a/app/main.py b/app/main.py
index 6e26891..01e20a1 100644
--- a/app/main.py
+++ b/app/main.py
@@ -74,8 +74,8 @@ from app.uploads import UPLOAD_DIR
 from app.utils import pagination
 from app.utils.emoji import EMOJIS_BY_NAME
 from app.utils.facepile import Face
-from app.utils.facepile import merge_faces
 from app.utils.facepile import WebmentionReply
+from app.utils.facepile import merge_faces
 from app.utils.highlight import HIGHLIGHT_CSS_HASH
 from app.utils.url import check_url
 from app.webfinger import get_remote_follow_template
@@ -837,19 +837,21 @@ def _merge_faces_from_inbox_object_and_webmentions(
 def _merge_replies(
     reply_tree_node: boxes.ReplyTreeNode,
     webmentions: list[models.Webmention],
-) -> None:
+) -> boxes.ReplyTreeNode:
+    # TODO: return None as we update the object in place
     webmention_replies = []
     for wm in [
-        wm for wm in webmentions
-        if wm.webmention_type == models.WebmentionType.REPLY
+        wm for wm in webmentions if wm.webmention_type == models.WebmentionType.REPLY
     ]:
         if rep := WebmentionReply.from_webmention(wm):
-            webmention_replies.append(boxes.ReplyTreeNode(
-                ap_object=None,
-                wm_reply=rep,
-                is_requested=False,
-                children=[],
-            ))
+            webmention_replies.append(
+                boxes.ReplyTreeNode(
+                    ap_object=None,
+                    wm_reply=rep,
+                    is_requested=False,
+                    children=[],
+                )
+            )
 
     reply_tree_node.children = sorted(
         reply_tree_node.children + webmention_replies,
diff --git a/app/scss/main.scss b/app/scss/main.scss
index dc99b1c..31400f6 100644
--- a/app/scss/main.scss
+++ b/app/scss/main.scss
@@ -541,3 +541,7 @@ a.label-btn {
     content: ': ';
   }
 }
+
+.margin-top-20 {
+  margin-top: 20px;
+}
diff --git a/app/templates.py b/app/templates.py
index c850622..e33c588 100644
--- a/app/templates.py
+++ b/app/templates.py
@@ -335,6 +335,14 @@ def _clean_html(html: str, note: Object) -> str:
         raise
 
 
+def _clean_html_wm(html: str) -> str:
+    return bleach.clean(
+        html,
+        attributes=ALLOWED_ATTRIBUTES,
+        strip=True,
+    )
+
+
 def _timeago(original_dt: datetime) -> str:
     dt = original_dt
     if dt.tzinfo:
@@ -411,6 +419,7 @@ def _poll_item_pct(item: ap.RawObject, voters_count: int) -> int:
 _templates.env.filters["domain"] = _filter_domain
 _templates.env.filters["media_proxy_url"] = _media_proxy_url
 _templates.env.filters["clean_html"] = _clean_html
+_templates.env.filters["clean_html_wm"] = _clean_html_wm
 _templates.env.filters["timeago"] = _timeago
 _templates.env.filters["format_date"] = _format_date
 _templates.env.filters["has_media_type"] = _has_media_type
diff --git a/app/templates/utils.html b/app/templates/utils.html
index bfe3c3a..3926177 100644
--- a/app/templates/utils.html
+++ b/app/templates/utils.html
@@ -443,7 +443,40 @@
 
 {% macro display_webmention_reply(wm_reply) %}
 {% block display_webmention_reply scoped %}
-{{ wm_reply }}
+
+<div class="ap-object">
+<div class="actor-box h-card p-author">
+    <div class="icon-box">
+        <img src="{{ wm_reply.face.picture_url }}" alt="{{ wm_reply.face.name }}'s avatar" class="actor-icon u-photo">
+    </div>
+    <a href="{{ wm_reply.face.url }}" class="u-url">
+        <div><strong class="p-name">{{ wm_reply.face.name | clean_html_wm | safe }}</strong></div>
+        <div class="actor-handle">{{ wm_reply.face.url | truncate(64, True) }}</div>
+    </a>
+</div>
+
+    <p class="in-reply-to">in reply to <a href="{{ wm_reply.in_reply_to }}" title="{{ wm_reply.in_reply_to }}" rel="nofollow">
+        this note
+    </a></p>
+
+    <div class="obj-content margin-top-20">
+    <div class="e-content">
+        {{ wm_reply.content | clean_html_wm | safe }}
+    </div>
+    </div>
+
+    <nav class="flexbox activity-bar margin-top-20">
+    <ul>
+        <li>
+            <div><a href="{{ wm_reply.url }}" rel="nofollow" class="object-permalink u-url u-uid">permalink</a></div>
+        </li>
+        <li>
+            <time class="dt-published" datetime="{{ wm_reply.published_at.replace(microsecond=0).isoformat() }}" title="{{ wm_reply.published_at.replace(microsecond=0).isoformat() }}">{{ wm_reply.published_at | timeago }}</time>
+        </li>
+    </ul>
+    </nav>
+</div>
+
 {% endblock %}
 {% endmacro %}
 
diff --git a/app/utils/facepile.py b/app/utils/facepile.py
index 5aa56a6..6dda213 100644
--- a/app/utils/facepile.py
+++ b/app/utils/facepile.py
@@ -9,8 +9,8 @@ from app import media
 from app.models import InboxObject
 from app.models import Webmention
 from app.models import WebmentionType
-from app.utils.url import make_abs
 from app.utils.datetime import parse_isoformat
+from app.utils.url import make_abs
 
 
 @dataclass
@@ -40,7 +40,9 @@ class Face:
                     return cls(
                         ap_actor_id=None,
                         url=(
-                            item["properties"]["url"][0] if item["properties"].get("url") else webmention.source
+                            item["properties"]["url"][0]
+                            if item["properties"].get("url")
+                            else webmention.source
                         ),
                         name=item["properties"]["name"][0],
                         picture_url=media.resized_media_url(
@@ -95,7 +97,9 @@ def _parse_face(webmention: Webmention, items: list[dict[str, Any]]) -> Face | N
                 return Face(
                     ap_actor_id=None,
                     url=(
-                        items["properties"]["url"][0] if item["properties"].get("url") else webmention.source
+                        item["properties"]["url"][0]
+                        if item["properties"].get("url")
+                        else webmention.source
                     ),
                     name=item["properties"]["name"][0],
                     picture_url=media.resized_media_url(
@@ -112,6 +116,8 @@ def _parse_face(webmention: Webmention, items: list[dict[str, Any]]) -> Face | N
                 )
                 break
 
+    return None
+
 
 @dataclass
 class WebmentionReply:
@@ -119,9 +125,10 @@ class WebmentionReply:
     content: str
     url: str
     published_at: datetime.datetime
+    in_reply_to: str
 
     @classmethod
-    def from_webmention(cls, webmention: Webmention) -> "WebmentionReply":
+    def from_webmention(cls, webmention: Webmention) -> Optional["WebmentionReply"]:
         if webmention.webmention_type != WebmentionType.REPLY:
             raise ValueError(f"Unexpected webmention {webmention.id}")
 
@@ -143,9 +150,12 @@ class WebmentionReply:
                         published_at=parse_isoformat(
                             item["properties"]["published"][0]
                         ).replace(tzinfo=None),
+                        in_reply_to=webmention.target,  # type: ignore
                     )
                 except Exception:
                     logger.exception(
                         f"Failed to build Face for webmention id={webmention.id}"
                     )
                     break
+
+        return None