diff --git a/app.py b/app.py
index e7c98e6..a899489 100644
--- a/app.py
+++ b/app.py
@@ -69,6 +69,7 @@ from config import BASE_URL
 from config import DB
 from config import DEBUG_MODE
 from config import DOMAIN
+from config import EMOJI_TPL
 from config import EMOJIS
 from config import HEADERS
 from config import ICON_URL
@@ -88,8 +89,6 @@ from utils.key import get_secret_key
 from utils.lookup import lookup
 from utils.media import Kind
 
-EMOJI = '<img src="https://cdn.jsdelivr.net/npm/twemoji@12.0.0/2/svg/{filename}.svg" alt="{raw}" class="emoji">'
-
 p = PousseTaches(
     os.getenv("MICROBLOGPUB_POUSSETACHES_HOST", "http://localhost:7991"),
     os.getenv("MICROBLOGPUB_INTERNAL_HOST", "http://localhost:5000"),
@@ -243,7 +242,7 @@ def _get_file_url(url, size, kind):
 @app.template_filter()
 def emojify(text):
     return emoji_unicode.replace(
-        text, lambda e: EMOJI.format(filename=e.code_points, raw=e.unicode)
+        text, lambda e: EMOJI_TPL.format(filename=e.code_points, raw=e.unicode)
     )
 
 
@@ -314,7 +313,7 @@ def is_from_outbox(t):
 def clean(html):
     out = clean_html(html)
     return emoji_unicode.replace(
-        out, lambda e: EMOJI.format(filename=e.code_points, raw=e.unicode)
+        out, lambda e: EMOJI_TPL.format(filename=e.code_points, raw=e.unicode)
     )
 
 
diff --git a/config.py b/config.py
index 817bacf..bec0202 100644
--- a/config.py
+++ b/config.py
@@ -219,5 +219,11 @@ ME = {
     "publicKey": KEY.to_dict(),
 }
 
-# TODO(tsileo): read the config from the YAML if set
 EMOJIS = "😺 😸 😹 😻 😼 😽 🙀 😿 😾"
+if conf.get("emojis"):
+    EMOJIS = conf["emojis"]
+
+# Emoji template for the FE
+EMOJI_TPL = '<img src="https://cdn.jsdelivr.net/npm/twemoji@12.0.0/2/svg/{filename}.svg" alt="{raw}" class="emoji">'
+if conf.get("emoji_tpl"):
+    EMOJI_TPL = conf["emoji_tpl"]
diff --git a/templates/new.html b/templates/new.html
index ddd16c5..a03cc62 100644
--- a/templates/new.html
+++ b/templates/new.html
@@ -25,7 +25,7 @@
 
 <p>
 {% for emoji in emojis %}
-<span class="ji">{{ emoji }}</span>
+<span class="ji">{{ emoji | emojify | safe }}</span>
 {% endfor %}
 </p>