diff --git a/_config.yml b/_config.yml
index 0c80841..f42db81 100644
--- a/_config.yml
+++ b/_config.yml
@@ -4,6 +4,9 @@ description:    "Minimal Jekyll theme for storytellers"
 baseurl:        "/tale"
 url:            "https://chesterhow.github.io"
 
+# Google Analytics
+google_analytics: UA—XXXXXXXX-X
+
 # Author
 author:
   name:         Chester How
diff --git a/_includes/analytics.html b/_includes/analytics.html
new file mode 100644
index 0000000..e909005
--- /dev/null
+++ b/_includes/analytics.html
@@ -0,0 +1,6 @@
+<script>
+  window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date;
+  ga('create', '{{ site.google_analytics }}', 'auto');
+  ga('send', 'pageview');
+</script>
+<script async src='https://www.google-analytics.com/analytics.js'></script>
\ No newline at end of file
diff --git a/_includes/head.html b/_includes/head.html
index 41789c6..6e7d61d 100644
--- a/_includes/head.html
+++ b/_includes/head.html
@@ -1,17 +1,8 @@
 <head>
   <meta charset="UTF-8">
   <meta name="viewport" content="width=device-width, initial-scale=1.0">
-  {% if page.title == "Home" %}
-    <meta name="description" content="{{ site.description }}">
-  {% endif %}
 
-  <title>
-    {% if page.title == "Home" %}
-      {{ site.title }}
-    {% else %}
-      {{ page.title }} &middot; {{ site.title }}
-    {% endif %}
-  </title>
+  {% seo %}
 
   <!-- CSS -->
   <link rel="stylesheet" href="{{ "/assets/main.css" | relative_url }}">
@@ -24,4 +15,9 @@
 
   <!-- RSS -->
   {% feed_meta %}
+
+  <!-- Google Analytics-->
+  {% if site.google_analytics and jekyll.environment == 'production' %}
+  {% include analytics.html %}
+  {% endif %}
 </head>
